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Do you make &/or sell crafts? Do you want to sell more? Here is “The Craft Fair Guide: Tips & Tricks for Selling @ Arts & Crafts Shows”

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This is a free pdf publication (at the time of writing) from the US entitled

The Craft Fair Guide: Tips & Tricks for Selling @ Arts & Crafts Shows. It is published by Prime Publishing LLC

To read the full publication, the website address is:

http://creativeincomeblog.com/wp-content/uploads/2013/04/CraftFairGuide.pdf

The Table of Contents are as follows:

Before the Show

● Best Craft Shows to Sell Your Crafts

● Craft Show Quick Sale Ideas

● Tips for Selling at Craft Fairs or Markets

● How to Find Arts and Craft Fairs

For the Show

● Craft Show Tool Box

● Crafters’ Etiquette

● The 10 Commandments for Craft Shows

● So You Want to Do Craft Shows?

● Craft Show Best Sellers

During The Show

● 10 Craft Show Conversation Starters

● Creative Craft Show Booth Display Ideas

● Signage That Sells Your Stuff

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Hang tags for jewellery, crafts, clothing, retail & antiques

This link takes you to my eBay page

https://tinyurl.com/hangtags-strungtags

Do you make &/or sell jewellery? Do you want to sell more? Here are 50 Jewellery Selling Techniques

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This is a free pdf publication (at the time of writing) from the US entitled “50 Great Jewelry Selling Techniques. From the pages of Jewelry Selling Insights”. It is written by David A Weiman

To read the full publication, the website address is:

http://www.marketingjewelry.com/extra/50GreatJewelrySellingTechniques.pdf

The heading of the 50 techniques are as follows:

50 Great Jewelry Selling Techniques

1      Schedule marketing a year in advance

2      Father’s Day promotions

3      Packaging idea that’s easy on the budget

4      Keep track of customer preferences

5      Let customers know about designs that might pique their interest

6      Connect with non‐competitors

7      Send a thank‐you for high‐end orders

8      Mail quarterly updates to your customer list

9      Include care information with your jewelry

10     Don’t disengage at shows

11     Take care of your voice!

12     Include a signature line on all emails

13     Keep a file of “great marketing ideas”!

14     Answer quickly and call back promptly

15     Arrange for backup

16     Make sure your marketing database is up to date

17     Use promotional inserts when sending jewelry by mail

18     Don’t forget birthstones!

19     Offer free shipping over a specified dollar amount at your website

20     Keep a bowl of candy at your jewelry booth

21     Buy something from your own website

22     Teach at your next home party

23     Ask people about their jewelry

24     Wear your own work!

25     Capture birthdates when getting client information

26     Offer an idea

27     Stay positive!

28     Keep your jewelry as close to eye level as possible

29     Don’t photograph your jewelry on a model

30     Offer FREE gift ‐ wrapping

31     Create a “refer ‐ a ‐ friend” program

32     Give poor ‐ selling jewelry one last shot!

33     Sell jewelry care products

34     Write personal thank you notes

35     Carry your business cards everywhere

36     Print color postcards of your best work and include one with every order (in the bag for face to face sales, or in your outgoing mailed packages)

37     Compliment people on the jewelry they are wearing

38     Stand up when talking about your jewelry on the phone

39     Case the competition

40     Offer an idea

41     Teach a class

42     Use your customer’s first name

43     Don’t ask “May I help you?”

44     Mirror, Mirror at the Booth

45     Let there be light!

46     Use postcards for follow up

47     Have a kids’ jewelry making contest

48     Offer “Personal Jeweler” Service

49     Stand at Your Booth

50     Review a Jewelry Book

BONUS TIP:

51     Host an Online “Open House” or Home Party

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Price tags for jewellery, crafts, retail & antiques

This link takes you to my eBay page

http://tinyurl.com/printskill

“Democracy will be dead by 1950.” This and other predictions from British journalist John Langdon-Davies’ A Short History of the Future, 1936

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How the future seemed from nearly 80 years ago

Taken from http://www.futilitycloset.com/

Predictions from British journalist John Langdon-Davies’ A Short History of the Future, 1936:

“Democracy will be dead by 1950.”

“There will be no war in western Europe for the next five years (from 1935).”

“By 1960 work will be limited to three hours a day.”

“Abundant new raw materials will [by 1960] make food, clothing and other necessities universally obtainable.”

“By 1975 parents will have ceased to bring up their children in family units.”

“By 1975 sexual feeling and marriage will have nothing to do with one another.”

“Crime will be considered a disease after 1985 and will cease to exist by A.D. 2000.”

“The high-brow art of our day will have no future save as a historic curiosity, since it has sacrificed everything to a misguided individualism.”

“By A.D. 2000 every community will have adopted a planned birth-rate and population will be kept at a fixed level by state-controlled contraception, abortion and sterilization.”

“England will have a population one-tenth of its present size.”

“Large tracts of America will go back to the primeval wilderness.”

“Mankind, like the social insects, will be divided into four or five different sexual types and will forget the he and the she in the needs of physiological and social division of labour.”

“The present can have no meaning unless it is to be found in the future,” he wrote, “so that our happiness and our efficiency as thinking beings depends upon the clarity with which we see what the future holds.”

Did you have to take a Myers-Briggs test before being considered for a job?

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The publishers of the Myers-Briggs test, more correctly known as the Myers-Briggs Type Indicator®, have just published “Folk Tales and True Stories” to set the record straight about what their test should and should not be used for.  For example: “It is unethical to use the MBTI tool for hiring…………..The MBTI tool can’t tell you who to hire, but it can help you work with your team so that everyone gives his or her best performance”

The 4 Folk Tales in this infographic explain further.  Access the pdf file here MBTI_myths_infographic

70 Fundraising Ideas for Community Groups

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01This is the link to the Slideshare presentation:  http://www.slideshare.net/dennisyeomans/70-fundraising-ideas-for-community-groups-pdf

Or see the pdf on the blog from this link:  70 Fundraising Ideas for Community Groups pdf

Crowdfunding could be as radical as file sharing in the music industry

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Interesting article on crowdfunding in the Financial Times (you will have to register but will be able to access 8 articles a month).  It looks for a change in EU regulations, similar to what the US is adopting, to enable investors to participate in crowdfunding and have some statutory protection.  The European Union estimate that SMEs now account for more than two-thirds of employment within the EU and their funding needs are concerning politicians as growth is more likely to come from the SME sector.

Stock Exchanges are considered to be useful institutions to regulate crowdfunding, but I wonder if SMEs are likely to be the smallest size of enterprise that they will be interested in?  Crowdfunding should be for every business as a realistic alternative to bank funding.  And by this I mean micro-enterprises with less that 10 employees, down to micro-enterprises with just one employee, i.e. the sole trader.  And for good measure, add social enterprises, not-for-profits and charities.

Crowdfunding should be for everyone; it is too good an idea to be monopolized by larger businesses.

How to be interesting (in 10 stupid-simple steps):

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This article was written by Jessica Hagy, a contributor to Forbes.com     You can  read it in full from this link  http://www.forbes.com/sites/jessicahagy/2011/11/30/how-to-be-interesting/

I learnt about it from Martin Nordstrom’s  blog  http://martinnordstrom.com/learnings/how-to-be-more-interesting/

How to be interesting (in 10 stupid-simple steps):

1.Go exploring.
Explore ideas, places, and opinions. The inside of the echo chamber is where all the boring people hang out.

2. Share what you discover.
And be generous when you do. Not everybody went exploring with you. Let them live vicariously through your adventures.

3. Do something. Anything.
Dance. Talk. Build. Network. Play. Help. Create. It doesn’t matter what you do, as long as you’re doing it. Sitting around and complaining is not an acceptable form of ‘something,’ in case you were wondering.

4. Embrace your innate weirdness.
No one is normal. Everyone has quirks and insights unique to themselves. Don’t hide these things—they are what make you interesting.

5. Have a cause.
If you don’t give a damn about anything, no one will give a damn about you.

6. Minimize the swagger.
Egos get in the way of ideas. If your arrogance is more obvious than your expertise, you are someone other people avoid.

7. Give it a shot.
Try it out. Play around with a new idea. Do something strange. If you never leave your comfort zone, you won’t grow.

8. Hop off the bandwagon.
If everyone else is doing it, you’re already late to the party.  Do your own thing, and others will hop onto the spiffy wagon you built yourself. Besides, it’s more fun to drive than it is to get pulled around.

9. Grow a pair.
Bravery is needed to have contrary opinions and to take unexpected paths. If you’re not courageous, you’re going to be hanging around the water cooler, talking about the guy who actually is.

10. Ignore the scolds.
Boring is safe, and you will be told to behave yourself. The scolds could have, would have, should have. But they didn’t. And they resent you for your adventures.

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