Most of my public speaking has been persuasive, with varying degrees of success. Join this, support that and, if possible, like me a bit as well, very much sums up the operation.
Of course, your audience is fully aware that you are trying to persuade, pitch or sell, so never try to hide your motives. They may even enjoy your efforts, but they are not stupid. If you are unconvincing or unstructured, you are wasting your time, which doesn’t matter. But if you are wasting their time, this matters a great deal.
To speak persuasively, your talk should follow a simple formula: AIDCA – Attention, Interest, Desire, Commitment, Action. Follow these 5 points and your talk will appear structured, provided, of course, that you have a good case. More detail on this in future blogs.