Charities should fundraise now even if they don’t need the money immediately.

If you are a charity that is surviving the current financial restraints, now is the time to start planning your fundraising strategy. Not having the immediate need for funds removes the stress associated with trying to raise money when you have little or none left.

The basics of a fundraising strategy are simple: how much money will you need over, say, a 3 year period?; where is the money?; how will you raise it?

The detail required to action your strategy is more demanding. A budget and cash flow forecast will tell you how much money you need and when you will need it; sources of funds are remarkably few and can be found in an up-to-date fundraising book or an excellent report from Nfp Synergy entitled “Gimme Gimme Gimme”; how you will raise the money depends on your funder’s terms and conditions.

All this you will have to do yourself unless you have the resources to contract the work to a fundraiser. This will save you time but cost you money. There is also a risk that your funders will not support (and will not fund) this process.

Writing your own fundraising proposals conveys more about your organisation and its work than a 3rd party ever will. Fundraising is not particularly difficult, but it takes a long time and you may have to wait a long time for the money. If you’ve got the time now, don’t waste it.


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