Marketing for social enterprise

In business, it is better to make what you know you can sell rather than try and sell what you can make. Social enterprise is no different; no matter how good your service or product, the world will not beat a path to your door if they don’t want it.

Market research will determine if there is interest in your product and marketing should create a need. Research and marketing can be expensive, but where social enterprise has the edge over private enterprise is collaboration and joint working. The non-profit sector is used to working together, including with competitors. The for-profits have some way to go before they can comfortably work in similar circumstances.

If social enterprise is on your agenda, do some cost-saving collaboration with others on research and marketing. This should reduce your costs and bring your social enterprise forward that bit quicker.

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