Where will you find market opportunities for your business? There are really only 3 main sources.

Philip Kotler’s has written many books on marketing covering a variety of sectors, including professional services and churches. This is from his book “Kotler on Marketing” and the section on: “What are the main sources of market opportunities”.

Kotler says that there are only 3 situations that create market opportunities:

(1) Supplying something in short supply

(2) Supplying an existing product or service in a new or superior way

(3) Supplying a new product or service

Quite obviously, there’s more to a successful marketing strategy that 3 short statements (this particular book has more than 250 pages packed full of information), but it is a simple reminder that, basically, business may not be that complicated.


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