In retail? Money-off vouchers can really boost your business, but be careful that your increased turnover is not loss-making.

Social Media Examiner has had a good look at Groupon which is an online coupon service that helps the promotion of local businesses. Apparently, there is a danger that your new customers may only arrive because of your cheap, coupon discounted prices and, in addition, some money saving incentives may damage your brand in the longer term.

We all want increased turnover but, quite obviously,not at any cost. Read the full article and over 100 comments at http://www.socialmediaexaminer.com/will-groupon-really-boost-your-local-business/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s