In 2008 analyst Josh Bernoff advised readers of his book “Groundswell” to “…. keep an eye on this Twitter thing, it’s going to be big …. ” He was right about that and he has now written an article advising businesses on how they can use Twitter to their advantage. He quotes 5 topics that business could use:
Listening – what are customers saying?
Talking – giving your customers helpful information.
Energizing – persuading people to talk about you.
Supporting – problem solving.
Embracing – getting ideas on how to improve.
Read the full article at http://blogs.hbr.org/cs/2011/06/what_the_heck_are_we_doing_on.html?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date&utm_source=newsletter_daily_alert&utm_medium=email&utm_campaign=alert_date