Boosting your business with Twitter – 5 ways that Twitter could help your business

In 2008 analyst Josh Bernoff advised readers of his book “Groundswell” to “…. keep an eye on this Twitter thing, it’s going to be big …. ” He was right about that and he has now written an article advising businesses on how they can use Twitter to their advantage. He quotes 5 topics that business could use:

Listening – what are customers saying?

Talking – giving your customers helpful information.

Energizing – persuading people to talk about you.

Supporting – problem solving.

Embracing – getting ideas on how to improve.

Read the full article at


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