With the amount of information published about social media, it’s not surprising that most of it is let go without more than a glance at the headline. But if social media is part of your business, this article is worth reading; here are some points from it:
• 61% of UK adults use social media. 57% are men, 65% are women
• With these sort of percentages, social media is not a niche area
• More than 8 million adults over the age of 50 are active social media users
If social media is important to you, read the full article.