Social media – it’s not how many people use it, but how they use it. UK Social Media Census 2011 tells you.

With the amount of information published about social media, it’s not surprising that most of it is let go without more than a glance at the headline. But if social media is part of your business, this article is worth reading; here are some points from it:

•  61% of UK adults use social media. 57% are men, 65% are women

•  With these sort of percentages, social media is not a niche area

•  More than 8 million adults over the age of 50 are active social media users

If social media is important to you, read the full article.

http://prmoment.com/685/social-media-census-2011.aspx

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