Reading my blog’s stats on WordPress, I learn that to date I have made 130 posts which have been viewed just over 1300 times, an average of ten per post, which has surprised me. Blog enough and you start to creep into Google results (including one today in a language I have yet to identify), blog a bit more and you start to creep up the ratings. OK, the ratings might still be in the millions, but you can jump hundreds of thousands upwards with no more effort than regular blogging. Apparently, search engines now look for content, which is what blogs are all about, and in turn this affects the ratings.
If you’re trying to promote your business, a blog must be one of the cheapest ways of doing it because, as WordPress is basically free (and basic is good enough) all that is required is your time plus a bit of advance planning. Ten views a day may not be a lot, but what if they were potential customers?