A 3 point marketing success strategy that businesses need to offer to win a client’s work

If you’ve got the time and resolve to read marketing textbooks, I recommend Philip Kotler’s “Kotler on Marketing” with its interesting sub-heading “How to Create, Win and Dominate Markets”. As you would expect from an academic, the book is full of data and most of its case studies are from large corporations, but within all this are hidden gems that are just as useful to the small business.

In the appendix there are success strategies for different types of business and what their marketing should offer to achieve results. I have taken just one business sector, Industrial Services, as I think the marketing advice would readily apply to the range of internet and associated services that many businesses are trying to sell today.

The success strategy has three points that the business will need to offer in order to win a client’s work:

(1) Service reliability and accuracy designed to exceed customers expectations

(2) Price and time should be less than if the customer did the work themselves

(3) A flexible service available 24/7

I’m sure that many businesses would say that they offer this already, but it’s a good baseline for a marketing strategy.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s