How do you set a price for your service?

In business the first thing a potential client will ask you is: “how much do you charge?” and this can be quite a daunting question. If you provide a service and are in a new business, then this article from The Marketing Donut will give you some basic ideas. The article is not detailed enough for the established business, but all businesses should spend some time on Marketing Donut’s site as it is a mine of information.

The article “How to price your service” suggests four points:

Research your market

Calculate your costs

Gather feedback

Set a price

It’s a very short article but provides a good, basic guideline.

http://www.marketingdonut.co.uk/marketing/marketing-strategy/pricing/how-to-price-your-service

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