The best business advice I ever received

…. has got to be “Ready – Fire – Aim”. It’s almost anti-advice because of its reversal of the last 2 words; aim then fire, or in business, plan and then carry out your plan

I’m a great believer in planning but have probably done too much of it. Every eventuality allowed for before the action. Safe but, with hindsight, not always that reliable. These days, if the idea is not that expensive or the returns needed minimal to recover costs, I just go for it. It seems to work and, more importantly, others have told me it works for them too.


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