This is a free pdf publication (at the time of writing) from the US entitled “50 Great Jewelry Selling Techniques. From the pages of Jewelry Selling Insights”. It is written by David A Weiman
To read the full publication, the website address is:
The heading of the 50 techniques are as follows:
50 Great Jewelry Selling Techniques
1 Schedule marketing a year in advance
2 Father’s Day promotions
3 Packaging idea that’s easy on the budget
4 Keep track of customer preferences
5 Let customers know about designs that might pique their interest
6 Connect with non‐competitors
7 Send a thank‐you for high‐end orders
8 Mail quarterly updates to your customer list
9 Include care information with your jewelry
10 Don’t disengage at shows
11 Take care of your voice!
12 Include a signature line on all emails
13 Keep a file of “great marketing ideas”!
14 Answer quickly and call back promptly
15 Arrange for backup
16 Make sure your marketing database is up to date
17 Use promotional inserts when sending jewelry by mail
18 Don’t forget birthstones!
19 Offer free shipping over a specified dollar amount at your website
20 Keep a bowl of candy at your jewelry booth
21 Buy something from your own website
22 Teach at your next home party
23 Ask people about their jewelry
24 Wear your own work!
25 Capture birthdates when getting client information
26 Offer an idea
27 Stay positive!
28 Keep your jewelry as close to eye level as possible
29 Don’t photograph your jewelry on a model
30 Offer FREE gift ‐ wrapping
31 Create a “refer ‐ a ‐ friend” program
32 Give poor ‐ selling jewelry one last shot!
33 Sell jewelry care products
34 Write personal thank you notes
35 Carry your business cards everywhere
36 Print color postcards of your best work and include one with every order (in the bag for face to face sales, or in your outgoing mailed packages)
37 Compliment people on the jewelry they are wearing
38 Stand up when talking about your jewelry on the phone
39 Case the competition
40 Offer an idea
41 Teach a class
42 Use your customer’s first name
43 Don’t ask “May I help you?”
44 Mirror, Mirror at the Booth
45 Let there be light!
46 Use postcards for follow up
47 Have a kids’ jewelry making contest
48 Offer “Personal Jeweler” Service
49 Stand at Your Booth
50 Review a Jewelry Book
51 Host an Online “Open House” or Home Party
Price tags for jewellery, crafts, retail & antiques
This link takes you to my eBay page